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If the Over 50s were a sovereign state, they would be the 3rd largest economy in the world – and growing the fastest.

Second Halfers own 75% of the private wealth.
Are responsible for 54% of consumer spending.
Yet attract just 5% of advertising spend.
They deserve more of your attention.

Energise your invaluable ‘Second Half’ employees. Engage your lucrative ‘Second Half’ customers.

Campbell Macpherson

International change expert

Campbell is an international business adviser on strategic change, an Executive Fellow of Henley Business School and award-winning author of The Change Catalyst (Wiley 2017), 2018 Business Book of the Year, and The Power to Change (Kogan Page 2020). You: Part Two is is his third book.

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Campbell and Jane Macpherson give keynote speeches and conduct workshops, webinars and programs based on the topics in You: Part Two.

For organisations wishing to retain and develop their invaluable Second Half employees, and

For businesses seeking to improve their relationships with lucrative Second Half customers.

Click to download speaking bioS
Jane Macpherson

yoga teacher & yoga therapist

After a successful international marketing career, Jane began a new career as a Iyengar-trained yoga teacher and yoga therapist in 2005. She conducts group classes, private lessons and yoga therapy sessions from her studio in Cheltenham, England. And yoga retreats worldwide. You: Part Two is her first book.

Click her photo for more information.

Tailor solutions to meet the needs of your Second Half customers and employees

  • Gifts for your custoemrs
  • Gifts for your employees
  • Your logo on the front cover
  • Foreword from your CEO
  • Helping your customers and employees to thrive
  • Speeches to customers and employees
  • Thriving in your Part Two
  • Finding Purpose
  • Extending Your Prime
  • Money …
  • Clarify the needs, wants and aspirations of your Over 50 customers and employees
  • Develop a bespoke strategy
  • Culture change & awareness
  • Action plan
  • Enhance your marketing to Over 50s demographic
  • New products and innovations
  • Attract and retain valuable customers
  • Awareness workshops for employees
  • Workshops for Part Two customers
  • Enabling them to thrive in Part Two
Get in touch to hire the authors