Hire The Authors
If the Over 50s were a sovereign state, they would be the 3rd largest economy in the world – and growing the fastest.
Second Halfers own 75% of the private wealth.
Are responsible for 54% of consumer spending.
Yet attract just 5% of advertising spend.
They deserve more of your attention.
Energise your invaluable ‘Second Half’ employees. Engage your lucrative ‘Second Half’ customers.
Campbell Macpherson
International change expert
Campbell is an international business adviser on strategic change, an Executive Fellow of Henley Business School and award-winning author of The Change Catalyst (Wiley 2017), 2018 Business Book of the Year, and The Power to Change (Kogan Page 2020). You: Part Two is is his third book.
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Campbell and Jane Macpherson give keynote speeches and conduct workshops, webinars and programs based on the topics in You: Part Two.
For organisations wishing to retain and develop their invaluable Second Half employees, and
For businesses seeking to improve their relationships with lucrative Second Half customers.
Jane Macpherson
yoga teacher & yoga therapist
After a successful international marketing career, Jane began a new career as a Iyengar-trained yoga teacher and yoga therapist in 2005. She conducts group classes, private lessons and yoga therapy sessions from her studio in Cheltenham, England. And yoga retreats worldwide. You: Part Two is her first book.
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