Hire The Authors

Energise your invaluable ‘Second Half’ employees. Engage your lucrative ‘Second Half’ customers.

Second Halfers own 75% of the private wealth. They have the most consumer spending power and they are the sector of the population that is growing the fastest.

Your 45+ employees are your greatest asset.
Your 45+ customers are your lifeblood.

They deserve more of your attention.

Campbell Macpherson: change expert

Campbell is an international business adviser on strategic change, an Executive Fellow of Henley Business School and award-winning author of The Change Catalyst (Wiley 2017), 2018 Business Book of the Year, and The Power to Change (Kogan Page 2020). You: Part Two is is his third book.

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Campbell and Jane Macpherson give keynote speeches and conduct workshops, webinars and programs based on the topics in You: Part Two.

For organisations wishing to retain and develop their invaluable Second Half employees, and

For businesses  seeking to improve their relationships with lucrative Second Half customers.

Click to download speaking bio
Jane Macpherson: yoga teacher & therapist

After a successful international marketing career, Jane became a dedicated yoga teacher and yoga therapist 16 years ago. She conducts group classes, private lessons and yoga therapy sessions from her studio in Cheltenham, England. And yoga retreats worldwide. You: Part Two is her first book.

Click her photo for more information.

Tailor solutions to meet the needs of your Second Half customers and employees

Books
  • Your logo on the front cover
  • Foreword from your CEO
  • Helping your customers and employees to thrive
Speeches
  • Thriving in your Part Two
  • Finding Purpose
  • Extending Your Prime
  • Radical Acceptance …
Strategy
  • Tailored strategy for Over 50s customers & employees
  • Culture change & awareness
  • Action plan
Marketing
  • Enhance your marketing to Over 50s demographic
  • New products and innovations
  • Attract and retain valuable customers
Workshops
  • Awareness workshops for employees
  • Workshops for Part Two customers
  • Enabling them to thrive in Part Two
Get in touch to hire the authors